Turn Your Natural Eye for Style
If you’re craving more… you’re in the right place.
When “fine” stops feeling like enough.
If you’ve been feeling the pull toward something
more creative… more meaningful… more you— you’re not alone.
Women like you are already here.
The women who come here are teachers, nurses, parents, corporate pros, and creatives who want a life that makes sense again—a life that feels both beautiful and practical.
The common thread? They were ready for a change.
Home Styling Academy gives you the skills, structure, and support to build a business on your terms—full-time or as a flexible side-hustle that fits your life.


I never imagined my creativity could become my career.
Meredith always had an eye for beauty, but never imagined it could become her career. After years of teaching, she felt the pull toward more creativity and freedom.
She enrolled in our Interior Decorating and Home Staging programs, then launched Intus Interiors, where her warm, elegant style now shines in every home she touches.
Through our Certified Decorating Professional™ and Certified Staging Professional™ programs—and ongoing mentorship— she learned to price with confidence, build a real portfolio, and step into business ownership with clarity and ease.

Learn simple outreach strategies and messaging that help you connect with your very first paying client—even if you're brand new.

Use approachable styling frameworks to create balance, warmth, and intention—without needing expensive décor or designer brands.

Get pricing formulas, proposals, and scripts that make conversations with clients feel professional and easy—no awkwardness or guessing.

Photograph your work so your style is clear, consistent, and compelling—the kind of images that help clients say yes quickly.

Warm, lived-in spaces full of meaning and personality.
Decorating is about layering color, texture, and story—creating rooms that feel relaxed and expressive.
Become a Certified Decorating Professional™


Style homes that sell—fast, polished, and emotionally compelling.
Redesign takes a room and restyles what’s already there, making the space feel renewed.
Become a Certified Decorating Professional™

Become a Certified Staging & Redesign Professional™


Refreshing my own living room led to my first paid project —and the moment I realized I could actually do this.
Paula was working in real estate administration when she felt the pull toward something more creative. She started by refreshing her own living room and shared the transformation online, never imagining it would lead to her first paid project.
Today, she earns $2,200+ per room redesign, working school-day hours that fit her life perfectly.
Her signature style is warm, collected, and personal—homes that feel lived-in and loved, not showroom-perfect. And her confidence came from learning the exact steps to turn her creativity into real income.
My love for decorating began long before I ever taught a course. When I was growing up, my dad, my sister, and I would rearrange the house while my mom was at work—sometimes several rooms in a single afternoon. She never knew what she’d walk into, but those moments sparked something in me: the joy of creating spaces that felt warm, lived-in, and intentional.
Years later, when I earned my real estate license, that same spark resurfaced. With every home I showed, I couldn’t help but see what the space could become. I realized I wasn’t meant to simply open doors—I was meant to transform rooms and help people see the home’s potential.
With over 25 years in design, marketing, and business, I’ve blended creativity with strategy to help others build flexible, profitable styling careers they truly enjoy.
Home Styling Academy was created for women ready for meaningful work—women who want a career that fits their life, not the other way around. Inside the program, I teach both the art of styling and the step-by-step business systems you need to earn well, doing what you love.
You don’t have to figure this out alone—
I’ll walk with you, step-by-step.

Start anytime, learn anywhere, and move
at your own rhythm. Perfect for busy women.

Professional
Earn your Home Styling Academy Certification
in Interior Decorating, Home Staging—
or Both!

Join us for two monthly live Q&A calls with
real-time coaching, encouragement, and guidance.

Use plug-and-play scripts, pricing formulas, checklists, and worksheets to save time and feel confident.

Get three hours of private coaching when you enroll in full—
your shortcut to launching faster.
Whether you choose Decorating, Staging, the Business Success Path, or all, you’ll get the clarity, confidence, and support to build a career that truly fits your life.

I never imagined I could replace my teaching income doing something creative—but HSA made it possible.
Sarah was a high school teacher who loved creating warm,
organized, welcoming spaces. When she discovered home staging, she realized those same skills could help sellers create “move-in ready” homes buyers love.
In her first year, she replaced her teaching income—and now earns $6,000/month working part-time.
Her secret? A keen eye for detail, smart marketing, and a commitment to treating every home like it was her own—paired with the systems, templates, and coaching support she learned inside Home Styling Academy.

I booked my first $1,200 Home Staging project within a week of finishing Module 1!
— Alison P., Graduate

This course gave me the confidence to finally leave my job. Now I style homes part-time and love it.
— Jenna M., Decorator & Mom

The templates and coaching I got from HSA helped me land my first client in less than 10 days.
— Maria L., Redesign Specialist
You’ll learn both the creative styling skills and the business systems that help our students start earning faster than they ever imagined.

Your first call is free, it's designed to help you get clear on your home styling goals, your next steps, and which coaching option fits you best.
With private coaching, you can:
• Get clarity on your services, pricing, and packages
• Break down your next steps so you always know what to do
• Strengthen your confidence and decision-making
• Troubleshoot challenges with support instead of stress
• Move forward faster with a strategic partner in your corner
If you decide to work together, you’ll get direct, personalized support from me or my team, as you build (or grow) your styling business. No guessing, no overwhelm—just clear guidance from someone who’s helped countless women launch with confidence.
And when you enroll in a Home Styling Academy course and pay in full, you’ll also receive three free hours of private business coaching to help you launch even faster.
You get guidance, accountability, and answers, not overwhelm.
A typical student, fully and successfully, launches her business in 30–90 days.
Laurie Cote, founder of Home Styling Academy, was an Honoree and Honorably Mentioned by The Commonwealth Institute and the Boston Business Journal for her marketing and design firm, Diversity Studio, Inc., her company of 25 years before selling in mid-2025.
in Massachusetts Award


Design a business that supports your life—not the other way around.
Learn a simple framework for creating flexible, meaningful income in a schedule that truly works for you.

Reconnect with your creativity, clarity, and confidence.
This gentle guide helps you feel grounded, inspired, and excited about what’s next in your career or life.
Not at all. Many of our students come in with a natural eye for style but no formal training. The course teaches you everything step-by-step so you know exactly what to do—and how to do it with confidence.
Home Styling Academy is built for beginners and career changers. You’ll learn everything step-by-step, from styling fundamentals to booking your first paying client.
It’s completely self-paced. Most students finish in 4–8 weeks, but you can go faster or slower depending on your schedule. You have lifetime access.
Yes. You’re not doing this alone. You’ll have two live Q&A calls each month, where you can ask questions, get clarity, and get personalized guidance.
Absolutely. Your certification shows clients that you’ve invested in real, professional training —but the skills behind it are what truly help you stand out.
Absolutely. Your certification shows clients that you’ve invested in real, professional training —but the skills behind it are what truly help you stand out.
You’ll learn how to build a portfolio, price your services, talk to clients, and deliver work that gets quick yeses.
Every course is taught by professionals who are (or have been) active in the industry, so you’re learning real-world techniques—not textbook theory.
No problem. When you enroll, you receive instant, lifetime access. Start today, next month, or next season—the course and support are always there when you’re ready. All books, handouts, worksheets, and course materials are also available for download at any time.
You don’t have to choose immediately. Download the two ebooks shown above, they provide a basic overview that will help you explore both paths so you can discover which direction aligns best with your personality, lifestyle, and income goals.
In addition, you can schedule a one-on-one meeting to review your concerns and help you decide. Simply click here. (Insert URL: https://calendly.com/thehomestylingacademy/career-discovery-call)
Not at all. And we strongly discourage it.
You do not need to buy inventory, rent storage, or invest in expensive décor to begin. Your value is in your eye, your systems, your creativity, and your ability to transform a space—not in owning a warehouse full of furniture.
You’ll learn how to:
• Work with what clients already have
• Add high-impact style using simple, affordable pieces
• Partner with rental sources only when needed
• Charge for your expertise, not your shopping receipts
You can charge professional rates from your very first project without owning a single staging item.
Yes—many students book their first clients in the first week or two. You’ll get templates, messaging, outreach scripts, and portfolio boosters that help you create momentum fast.
Your income depends on how many projects you take on—new decorators and stagers commonly charge. You can earn professional rates from the very beginning—even if you’re new.
At Home Styling Academy, we don’t teach “entry-level pricing. Your clients aren’t paying for how long you’ve been in business… They’re paying for the transformation you create.
New stylists confidently charge:
$400–$900 for decorating refreshes
$900–$2,200 for full room transformations
$1,200–$3,000 for occupied staging
$2,500–$6,000+ for vacant staging with rental
Most students recoup their course investment within their first one or two projects—because value-based pricing respects your eye, your skill, and your ability to create results clients can’t achieve on their own.
These numbers vary by region and scope of work. But, they establish one universal truth:
• People pay for transformation, not time.
• They pay for skill, not inventory.
• They pay for clarity, confidence, and the finished room—not your résumé.
At Home Styling Academy, we guide you on how to dial in pricing for your specific location.
This fear is extremely common, especially for women who have put others first for a long time. But here's the truth:
You're not risking something...you're investing in a skillset that creates options, confidence, and income.
Inside HSA, you're not learning theory-you're learning:
• Real systems
• Real pricing
• Real client processes
• Real styling methods
• Real business foundations
Everything is designed to help you launch with clarity instead of guess work. And you're not doing it alone, you have support, structure, and guidance every step of the way.
Most students earn back their investment quickly, and the skills last a lifetime.
It’s completely normal to feel that way—especially when you’re stepping into something new. But you’ll learn the pricing formulas, scripts, and confidence frameworks that help you charge what your work is worth.
You are not charging for shopping trips, hours, or experience level.
You are charging for your eye, your skill, your process, and the transformation your client can’t create on their own.
Once you understand the system, charging feels clear—not scary.
Yes. Home styling is incredibly flexible.
You can build your business on “life-friendly hours”—during nap times, evenings, weekends, or school hours.
The course is self-paced, the projects are manageable, and you can take on as much or as little as your schedule allows. Many students start part-time and grow naturally as confidence and demand increase.
You’ll have the skills, portfolio, confidence, and business tools to begin taking clients right away.
And you won’t be left on your own—you’ll continue receiving live Q&A support, community encouragement, and ongoing coaching opportunities so you can keep growing.
Your certification is the beginning of your career, not the end of your journey. We’re here to support the entire launch. HSA also offers a separate course on setting up and establishing your business and one-on-one Coaching.

• Full Interior Decorating curriculum
• Styling frameworks for real homes
• Portfolio-building assignments
• Pricing, proposals & client communication training
• Templates, scripts, checklists & worksheets
• Lifetime access + ongoing updates
• Two live Q&A calls per month
• Private Student Community access
• Certificate of Completion
Pay in full students receive
3 hours of private coaching with Laurie.
Use it anytime within your first year to plan, launch, or troubleshoot.

• Complete Staging & Redesign curriculum
• Room-by-room walkthroughs
• Occupied & vacant staging strategies
• Portfolio & listing-ready photo training
• Pricing scripts & proposal template
• Lifetime access + future updates
• Two live Q&A calls per month
• Private Student Community access
• Certificate of Completion
Pay in full students receive
3 hours of private coaching with Laurie.
Use it anytime within your first year to build momentum
faster.
• Interior Decorating Certification
• Home Staging & Redesign Certification
• All templates, scripts, assignments & updates
• Lifetime access to both programs
• Two monthly Q&As + Community access
• Two certificates (Decorating + Staging & Redesign)
Pay-in-Full Students receive
5 Hours of Private Coaching with Laurie.
Use it anytime within your first year to customize your packages, pricing, and launch plan.
PLUS enjoy a special Dual-Certified badge for your website and portfolio.

Empowering women to build creative businesses with confidence, clarity, and heart.
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Contact: [email protected] | Home Styling Academy • A training program created by Laurie Cote