Turn Your Natural Eye for Style

into Income and Impact.

Turn Your Natural Eye for Style into Income and Impact.

Learn the art (and business) of home styling in our self-paced online course.

Build a fulfilling, flexible, and profitable side-hustle or full-time career

that fits your life—not the other way around.

Already know you’re ready? Enroll now and start today.

You’re Not Starting Over.

You’re Starting Fresh.

If you’re craving more… you’re in the right place.

When “fine” stops feeling like enough.

If you’ve been feeling the pull toward something

more creative… more meaningful… more you— you’re not alone.

Women like you are already here.

The women who come here are teachers, nurses, parents, corporate pros, and creatives who want a life that makes sense again—a life that feels both beautiful and practical.

The common thread? They were ready for a change.

Home Styling Academy gives you the skills, structure, and support to build a business on your terms—full-time or as a flexible side-hustle that fits your life.

Responsive Quote

I never imagined my creativity could become my career.

Graduate Spotlight: Meredith of Intus Interiors

Meredith always had an eye for beauty, but never imagined it could become her career. After years of teaching, she felt the pull toward more creativity and freedom.

She enrolled in our Interior Decorating and Home Staging programs, then launched Intus Interiors, where her warm, elegant style now shines in every home she touches.

Through our Certified Decorating Professional™ and Certified Staging Professional™ programs—and ongoing mentorship— she learned to price with confidence, build a real portfolio, and step into business ownership with clarity and ease.

Build Real Skills That Lead to Real Income

Because you’re not just learning how to decorate—you’re learning how to build a career that feels meaningful, creative, and yours.

Book Your First Client

Learn simple outreach strategies and messaging that help you connect with your very first paying client—even if you're brand new.

Style Rooms that

Feel “Finished”

Use approachable styling frameworks to create balance, warmth, and intention—without needing expensive décor or designer brands.

Price & Communicate with Confidence

Get pricing formulas, proposals, and scripts that make conversations with clients feel professional and easy—no awkwardness or guessing.

Build a Portfolio You’re Proud Of

Photograph your work so your style is clear, consistent, and compelling—the kind of images that help clients say yes quickly.

Clear steps. Simple skills. Real results.

Which Path Feels Like Home to You?

Explore the path that fits your creativity, schedule, and goals—and get your free guide to begin.

Join thousands of women turning creativity into a career they love.

Interior Decorating

Warm, lived-in spaces full of meaning and personality.

Decorating is about layering color, texture, and story—creating rooms that feel relaxed and expressive.

Become a Certified Decorating Professional™

Home Staging & Redesign

Style homes that sell—fast, polished, and emotionally compelling.

Redesign takes a room and restyles what’s already there, making the space feel renewed.

Become a Certified Decorating Professional™

Become a Certified Staging & Redesign Professional™

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Refreshing my own living room led to my first paid project —and the moment I realized I could actually do this.

Case Study: Paula’s $2,200 Room Redesign

Paula was working in real estate administration when she felt the pull toward something more creative. She started by refreshing her own living room and shared the transformation online, never imagining it would lead to her first paid project.

Today, she earns $2,200+ per room redesign, working school-day hours that fit her life perfectly.

Her signature style is warm, collected, and personal—homes that feel lived-in and loved, not showroom-perfect. And her confidence came from learning the exact steps to turn her creativity into real income.

Meet Your Instructor

and Mentor

My love for decorating began long before I ever taught a course. When I was growing up, my dad, my sister, and I would rearrange the house while my mom was at work—sometimes several rooms in a single afternoon. She never knew what she’d walk into, but those moments sparked something in me: the joy of creating spaces that felt warm, lived-in, and intentional.

Years later, when I earned my real estate license, that same spark resurfaced. With every home I showed, I couldn’t help but see what the space could become. I realized I wasn’t meant to simply open doors—I was meant to transform rooms and help people see the home’s potential.

With over 25 years in design, marketing, and business, I’ve blended creativity with strategy to help others build flexible, profitable styling careers they truly enjoy.

Home Styling Academy was created for women ready for meaningful work—women who want a career that fits their life, not the other way around. Inside the program, I teach both the art of styling and the step-by-step business systems you need to earn well, doing what you love.

You don’t have to figure this out alone—

I’ll walk with you, step-by-step.

Everything You Need to Build a Confident, Successful Styling Business

Online & Self-Paced

Start anytime, learn anywhere, and move

at your own rhythm. Perfect for busy women.

Professional

Certification

Earn your Home Styling Academy Certification

in Interior Decorating, Home Staging—

or Both!

Live Support

Join us for two monthly live Q&A calls with

real-time coaching, encouragement, and guidance.

Templates & Toolkits

Use plug-and-play scripts, pricing formulas, checklists, and worksheets to save time and feel confident.

Pay-in-Full Bonus

Get three hours of private coaching when you enroll in full—

your shortcut to launching faster.

Every great career begins with a single brave step.

Whether you choose Decorating, Staging, the Business Success Path, or all, you’ll get the clarity, confidence, and support to build a career that truly fits your life.

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I never imagined I could replace my teaching income doing something creative—but HSA made it possible.

Case Study: Sarah’s $6K/Month Staging Business

Sarah was a high school teacher who loved creating warm,

organized, welcoming spaces. When she discovered home staging, she realized those same skills could help sellers create “move-in ready” homes buyers love.

In her first year, she replaced her teaching income—and now earns $6,000/month working part-time.

Her secret? A keen eye for detail, smart marketing, and a commitment to treating every home like it was her own—paired with the systems, templates, and coaching support she learned inside Home Styling Academy.

Real Women. Real Careers. Real Results.

These are the transformations happening every day inside Home Styling Academy.

,,

I booked my first $1,200 Home Staging project within a week of finishing Module 1!

— Alison P., Graduate

,,

This course gave me the confidence to finally leave my job. Now I style homes part-time and love it.

— Jenna M., Decorator & Mom

,,

The templates and coaching I got from HSA helped me land my first client in less than 10 days.

— Maria L., Redesign Specialist

You’ll learn both the creative styling skills and the business systems that help our students start earning faster than they ever imagined.

Get Personalized Coaching

to Launch with Confidence

Your first call is free, it's designed to help you get clear on your home styling goals, your next steps, and which coaching option fits you best.

With private coaching, you can:

• Get clarity on your services, pricing, and packages

• Break down your next steps so you always know what to do

• Strengthen your confidence and decision-making

• Troubleshoot challenges with support instead of stress

• Move forward faster with a strategic partner in your corner

If you decide to work together, you’ll get direct, personalized support from me or my team, as you build (or grow) your styling business. No guessing, no overwhelm—just clear guidance from someone who’s helped countless women launch with confidence.

And when you enroll in a Home Styling Academy course and pay in full, you’ll also receive three free hours of private business coaching to help you launch even faster.

Why Women Choose

Home Styling Academy

Because your dream deserves real-world training, heartfelt support,
and a flexible path that fits your life.

A Trusted, Proven System

Designed for busy women who need clarity, not chaos.

Our step-by-step styling and business frameworks have helped women from all backgrounds—teachers, nurses, moms, creatives, and career-changers—

launch confident, profitable

styling businesses.

No fluff. No guesswork.

Just a clear, repeatable system

designed for real life.

Mentor-Led Training

Real support. Real answers.

Real growth.

You’re not learning from a faceless content creator—you’re learning directly from Laurie Cote, a 25+ year design and marketing expert who has personally coached many women into profitable careers.

You get guidance, accountability, and answers, not overwhelm.

Real Results for Real Women

Women who were ‘new’ are now earning confidently.

Our students earn their first paying clients faster than they ever imagined—often within weeks.

And, with the number of our

graduates continuing to grow, results speak for themselves:

clearer direction, stronger confidence, and real income from creative work they love.

Expert-led. Lifestyle-friendly. Affordable.

A typical student, fully and successfully, launches her business in 30–90 days.

Laurie Cote, founder of Home Styling Academy, was an Honoree and Honorably Mentioned by The Commonwealth Institute and the Boston Business Journal for her marketing and design firm, Diversity Studio, Inc., her company of 25 years before selling in mid-2025.

Top 100 Women-Led Businesses

in Massachusetts Award

Free Resources to Help You Start

Your Creative Business

Take the next step toward building a creative business that fits your life. These free guides are designed to help you move from inspiration to real momentum.

FREE GUIDE

The 3-Hour Workday

Design a business that supports your life—not the other way around.

Learn a simple framework for creating flexible, meaningful income in a schedule that truly works for you.

FREE GUIDE

Rediscover Your Spark

Reconnect with your creativity, clarity, and confidence.

This gentle guide helps you feel grounded, inspired, and excited about what’s next in your career or life.

Free Resources to Help You Start

Your Creative Business

Take the next step toward building a creative business that fits your life. These free guides are designed to help you move from inspiration to real momentum.

Q1 Do I need decorating or staging experience to start?

Not at all. Many of our students come in with a natural eye for style but no formal training. The course teaches you everything step-by-step so you know exactly what to do—and how to do it with confidence.

Home Styling Academy is built for beginners and career changers. You’ll learn everything step-by-step, from styling fundamentals to booking your first paying client.

Q2 How long will the course take to finish?

It’s completely self-paced. Most students finish in 4–8 weeks, but you can go faster or slower depending on your schedule. You have lifetime access.

Q3 Will I receive support or feedback from Home Styling Academy?

Yes. You’re not doing this alone. You’ll have two live Q&A calls each month, where you can ask questions, get clarity, and get personalized guidance.

Q4 Will this certification help me get clients?

Absolutely. Your certification shows clients that you’ve invested in real, professional training —but the skills behind it are what truly help you stand out.

Absolutely. Your certification shows clients that you’ve invested in real, professional training —but the skills behind it are what truly help you stand out.

You’ll learn how to build a portfolio, price your services, talk to clients, and deliver work that gets quick yeses.

Every course is taught by professionals who are (or have been) active in the industry, so you’re learning real-world techniques—not textbook theory.

Q5 What if I’m not ready to start right away?

No problem. When you enroll, you receive instant, lifetime access. Start today, next month, or next season—the course and support are always there when you’re ready. All books, handouts, worksheets, and course materials are also available for download at any time.

Q6 What if I’m unsure whether decorating or staging is a better fit?

You don’t have to choose immediately. Download the two ebooks shown above, they provide a basic overview that will help you explore both paths so you can discover which direction aligns best with your personality, lifestyle, and income goals.

In addition, you can schedule a one-on-one meeting to review your concerns and help you decide. Simply click here. (Insert URL: https://calendly.com/thehomestylingacademy/career-discovery-call)

Q7 Do I need inventory or expensive décor to get started?

Not at all. And we strongly discourage it.

You do not need to buy inventory, rent storage, or invest in expensive décor to begin. Your value is in your eye, your systems, your creativity, and your ability to transform a space—not in owning a warehouse full of furniture.

You’ll learn how to:

Work with what clients already have

Add high-impact style using simple, affordable pieces

Partner with rental sources only when needed

Charge for your expertise, not your shopping receipts

You can charge professional rates from your very first project without owning a single staging item.

Q8 Is it really possible to make money quickly? How much can I realistically make starting out?

Yes—many students book their first clients in the first week or two. You’ll get templates, messaging, outreach scripts, and portfolio boosters that help you create momentum fast.

Your income depends on how many projects you take on—new decorators and stagers commonly charge. You can earn professional rates from the very beginning—even if you’re new.

At Home Styling Academy, we don’t teach “entry-level pricing. Your clients aren’t paying for how long you’ve been in business… They’re paying for the transformation you create.

New stylists confidently charge:

$400–$900 for decorating refreshes

$900–$2,200 for full room transformations

$1,200–$3,000 for occupied staging

$2,500–$6,000+ for vacant staging with rental

Most students recoup their course investment within their first one or two projects—because value-based pricing respects your eye, your skill, and your ability to create results clients can’t achieve on their own.

These numbers vary by region and scope of work. But, they establish one universal truth:

• People pay for transformation, not time.

• They pay for skill, not inventory.

• They pay for clarity, confidence, and the finished room—not your résumé.

At Home Styling Academy, we guide you on how to dial in pricing for your specific location.

Q9 I'm afraid to spend money—what if I fail?

This fear is extremely common, especially for women who have put others first for a long time. But here's the truth:

You're not risking something...you're investing in a skillset that creates options, confidence, and income.

Inside HSA, you're not learning theory-you're learning:

• Real systems

• Real pricing

• Real client processes

• Real styling methods

• Real business foundations

Everything is designed to help you launch with clarity instead of guess work. And you're not doing it alone, you have support, structure, and guidance every step of the way.

Most students earn back their investment quickly, and the skills last a lifetime.

Q10 What if I’m nervous about charging for my work?

It’s completely normal to feel that way—especially when you’re stepping into something new. But you’ll learn the pricing formulas, scripts, and confidence frameworks that help you charge what your work is worth.

You are not charging for shopping trips, hours, or experience level.

You are charging for your eye, your skill, your process, and the transformation your client can’t create on their own.

Once you understand the system, charging feels clear—not scary.

Q11 Can I do this while working full-time or caring for my family?

Yes. Home styling is incredibly flexible.

You can build your business on “life-friendly hours”—during nap times, evenings, weekends, or school hours.

The course is self-paced, the projects are manageable, and you can take on as much or as little as your schedule allows. Many students start part-time and grow naturally as confidence and demand increase.

Q12 What happens after I earn my certification?

You’ll have the skills, portfolio, confidence, and business tools to begin taking clients right away.

And you won’t be left on your own—you’ll continue receiving live Q&A support, community encouragement, and ongoing coaching opportunities so you can keep growing.

Your certification is the beginning of your career, not the end of your journey. We’re here to support the entire launch. HSA also offers a separate course on setting up and establishing your business and one-on-one Coaching. 

Still have a question? Email us anytime at [email protected]

—we’re here to help you every step of the way.

Choose the Path That Fits Your Life—

and Your Creative Future

Choose the Path That Fits Your Life—and Your Creative Future

Flexible options. Lifetime access. Real support.

Everything you need to start (or reinvent) your styling career with clarity and confidence.

Become a Certified

Decorating Professional™

$1097

One-Time Investment

(or 4 payments of $324)

You’ll Receive:

• Full Interior Decorating curriculum

• Styling frameworks for real homes

• Portfolio-building assignments

• Pricing, proposals & client communication training

• Templates, scripts, checklists & worksheets

• Lifetime access + ongoing updates

Two live Q&A calls per month

• Private Student Community access

• Certificate of Completion

— Pay-In-Full Bonus —

Pay in full students receive

3 hours of private coaching with Laurie.

Use it anytime within your first year to plan, launch, or troubleshoot.

Become a Certified

Staging Professional™

$1097

One-Time Investment

(or 4 payments of $324)

You’ll Receive:

• Complete Staging & Redesign curriculum

• Room-by-room walkthroughs

• Occupied & vacant staging strategies

• Portfolio & listing-ready photo training

• Pricing scripts & proposal template

• Lifetime access + future updates

Two live Q&A calls per month

• Private Student Community access

• Certificate of Completion

— Pay-In-Full Bonus —

Pay in full students receive

3 hours of private coaching with Laurie.

Use it anytime within your first year to build momentum

faster.

Want Both? Become a Dual-Certified Home Styler

$1898

One-Time Investment

(or 6 payments of $433 / 12 payments of $238)

Save $699

Perfect for students who want the flexibility to offer both services—and charge premium rates.

Includes:

• Interior Decorating Certification

• Home Staging & Redesign Certification

• All templates, scripts, assignments & updates

• Lifetime access to both programs

Two monthly Q&As + Community access

• Two certificates (Decorating + Staging & Redesign)

— Pay-In-Full Bonus —

Pay-in-Full Students receive

5 Hours of Private Coaching with Laurie.

Use it anytime within your first year to customize your packages, pricing, and launch plan.

PLUS enjoy a special Dual-Certified badge for your website and portfolio.

Other courses include our Business Success Formula; Business Coaching; The Home Styling Accelerator; and Certified Staging Assistant

7-Day “Start with Confidence” Protection

If you begin the program and realize it’s not the right fit within the first 7 days, just let us know and we’ll make it right. No hassle, no guilt—your success matters to us.

You’re not just learning a new skill—you’re stepping into a career that gives you freedom, creativity, and real income potential.

Your next chapter starts here.

You deserve a career that lights you up and a life that supports who you are.

We’re here to help you make it real.

Empowering women to build creative businesses with confidence, clarity, and heart.

CONTACT

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COURSES

Interior Decorating

Home Staging & Redesign

Staging Assistant

Business Training

Professional Coaching

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Contact: [email protected] | Home Styling Academy • A training program created by Laurie Cote